The process
A four-phase system built around one metric - confirmed appointments
Every part of our operation exists to protect one number: the percentage of appointments on your calendar that actually turn into consultations with qualified buyers.
Phase 01
Territory-locked targeting
We deploy a multi-channel intake system — paid search, paid social, and intent-based retargeting — tuned to homeowners in your exact service area researching custom pool projects at the $80k+ tier. Every dollar of media is on us. You never see an ad invoice.
Phase 02
Rigorous qualification
Every prospect is vetted by our team against four non-negotiables before an appointment is offered: (1) confirmed budget, (2) intended build timeline within 6 months, (3) verified property ownership, and (4) location inside your service radius.
Phase 03
Direct calendar booking
Qualified prospects book directly on your calendar through our system. The appointment syncs to your CRM in real time with a full qualification summary — budget, project scope, timeline, address, and homeowner motivation — so your consultation opens with context, not discovery.
Phase 04
3-way text confirmation
Once the appointment is set, we open a 3-way group text between you and the homeowner. The appointment only counts — and you're only billed the flat $350 — once the lead texts back in that chat to confirm. No confirmation, no charge. Your incentives and ours are fully aligned.
FAQ
Questions we hear from builders.
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