Luxury custom pool at twilight
Exclusive to custom pool builders

Qualified pool build appointments. On your calendar. Guaranteed.

We book ready-to-buy homeowners planning custom pools directly onto your calendar. No retainers. No ad spend.

2,417
Appointments booked
34%
Avg. close rate
$412k
Avg. added in 90 days
Confirmed
Guarantee

Our promise

You pay for appointments. Nothing else.

Every appointment is confirmed by the homeowner in a 3-way group text with you. If the lead never confirms, you're never billed.

Lead confirms directly in a 3-way group text with you
No confirmation, no charge — ever
No retainers, no ad-spend invoice
No contracts locking you in — month-to-month
Limited availability

One builder per market. Full stop.

When you sign, we're locked out to your competitors in your defined territory for as long as you're a client. We're currently active in 31 markets — and openings are first-come, first-locked.

Territory check
See if your market is still open.

Takes 30 seconds. We confirm availability before anything else.

Check If Your Territory Is Open

The model

Pay-per-appointment. Nothing else.

A model built around a single question: did a qualified homeowner confirm the appointment in our group text with you?

01

We find homeowners actively planning custom builds

Our targeting focuses on high-intent homeowners in your territory researching $80k+ pool projects — not generic 'pool leads.'

02

We qualify against your exact criteria

Budget confirmed, timeline within 6 months, property owner, service area verified. Only qualified prospects move forward.

03

They book directly on your calendar

The appointment lands in your CRM the moment it's set. You walk into every call with a ready-to-buy prospect.

04

You only pay when the lead confirms

We open a 3-way group text with you and the homeowner. When they text back to confirm, it's a booked appointment — $350. No confirmation, no charge.

ROI calculator

Run the math on your pipeline.

Every appointment costs a flat $350. Adjust your numbers below and watch the return update live.

Your numbers

$150,000
25%

Avg across our clients is 29%

30%
Our cost per confirmed appointment$350

Your ROI

32.1×return on ad spend

Every $1 with Aqua Appointments returns $32 in gross profit.

4.0
Appointments to close 1 job
$1,400
Cost to close 1 job
$45,000
Gross profit per job

One closed project pays for months of appointments.

Check If Your Territory Is Open

The model

Stop buying leads. Buy appointments.

A retainer pays an agency to experiment. Our model only pays us when a qualified homeowner confirms — so the learning curve is on our dime, not yours.

Traditional agency

The retainer model

$3,000+/ month

Billed whether or not the phone rings.

  • 12-month contracts
  • The retainer means they learn on your dime
  • Vague 'lead' reports
  • You chase unqualified buyers
  • Pay whether or not it works
Recommended

Aqua Appointments

Pay-per-confirmed-appointment

$350

per confirmed appointment

  • No retainer, ever
  • Lead confirms in a 3-way text before you're billed
  • Pre-qualified $80k+ budgets
  • No confirmation, no charge
  • Exclusive territory — one builder per market
Check if your territory is open

The alternatives

Everything else you could try.

Every builder we sign has already tried one of these. Here's an honest side-by-side.

Shared lead platforms

  • Same lead sold to 4–6 builders in your market
  • Mostly low-intent price-shoppers
  • You pay for every lead, qualified or not
  • No territory protection whatsoever

In-house marketing hire

  • $70k+ salary before benefits or ad budget
  • 3–6 months to ramp, no guarantee of results
  • You own all the risk if it doesn't work
  • One person can't cover strategy, media, and ops
The winner

Aqua Appointments

  • Exclusive: one builder per territory, period
  • Qualified against your criteria before booking
  • Direct-to-calendar, synced with your CRM
  • $350 flat per confirmed appointment. Zero retainer.
Luxury pool aerial

Built for one industry

Why exclusive-to-pool-builders matters.

Generalist agencies serve dentists on Monday and roofers on Tuesday. We only serve custom pool builders — and only one per territory. That focus is why our appointments actually convert.

  • Messaging tuned for the $80k–$300k+ buying decision, not entry-level pools
  • Territory exclusivity: your competitors literally cannot hire us in your market
  • We know the objections, the seasonality, and the buyer psychology
  • Direct integration with the CRMs pool builders actually use
See the full process
98%
Lead confirmation rate
2,417
Appointments delivered
$44.3M
Client revenue attributed
31
Active territories

Client voices

What our builders actually say.

"In our first 87 days we closed four builds averaging $77k. The appointments actually show up with a budget in mind. That never happened with our previous agency."
Marcus Whitfield
Owner, Whitfield Custom Pools
"We stopped burning $11.8k/month on ads that produced tire-kickers. Aqua only bills us when the homeowner confirms in our group text. Our close rate went from 18% to 41%."
Elena Rivera
Founder, Rivera Aquatic Design
"Territory exclusivity was the deciding factor. Knowing no competitor in our area can hire them gave us the confidence to go all-in."
David Chen
President, Blue Horizon Pools

One builder per market · Limited availability

See if your territory is still open.

Once a builder is signed in your market, we're locked out to your competitors. Check availability in 30 seconds.

Check If Your Territory Is Open